My Work

GoTu - Director of Marketing Operations and Demand Generation

As a pivotal figure in GoTu's digital marketing operations, I spearhead data-centric strategies that are the backbone of our revenue growth and brand elevation online. My expertise lies in orchestrating seamless operations that drive engagement and maximize returns across all digital channels.

I excel in crafting and executing compelling email, SMS, and web campaigns, utilizing precise data analytics to ensure each campaign resonates with our target audience. By utilizing data insights, I continuously innovate our demand generation strategies, ensuring they evolve in line with market trends and customer preferences, ultimately leading to substantial revenue growth.

My technical proficiency extends to efficiently managing integrations between platforms like HubSpot and Salesforce. By optimizing data flow and streamlining processes, I enhance our marketing efficiency, enabling us to capitalize on opportunities and drive revenue growth effectively.

With an unwavering dedication to excellence, I ensure that every aspect of GoTu's marketing operations and demand generation efforts aligns with our bottom line objectives, propelling us towards sustained success in the digital landscape.

My Highlights

Conceptualized and executed a demand generation incentive campaign for our supply user base that generated 373K in revenue over six weeks.
Increased top-of-funnel conversion rates by 15% through A/B testing, copy optimization, and cross-departmental facilitation.
Coordinated and strategized omnichannel communication strategy for H&R Block partnership.
Built out entire omnichannel automated communication flow for user lifecycle journey.
Managed and maintained over six robust integrations.
Planned and executed market research effort that reached over twenty thousand dental professionals and led webinar dedicated to showcasing results and insights to the dental industry.
Led and executed a complete CRM and CMS update following out rebranding, which included hundreds of emails and landing pages in a single day.
After a vendor failing to deliver the expected outcome for our new website after our rebrand, I utilized my skills in frontend development to redesign our existing site for an emergency rebranded site in 48 hours.
I lead my team's SEO strategy to focus on real and relevant content that took us from being unranked to beating finance powerhouses like CNBC, Nasdaq, Wallstreet Journal, Bloomberg, etc. and secured the second rank.
Rebuilt our email domain reputation (53% inbox placement to 97%) and correctly configured DNS settings, specifically with DMARC and DKIM for multiple ESPs and platforms.

Thalia Diedrick hosting State of Work Webinar after robust market research effort uncovered insightful data.

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Marketing material for GoTu and H&R Block Partnership.

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TempMee, now known as GoTu, site prior to rebrand to GoTu

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Current GoTu site, redesigned and restructured through front-end development in 48 hours without any external resources.

Grant Cardone - CRM & Marketing Communications Director

As the CRM & Marketing Communications Director at Grant Cardone, I played a pivotal role in driving data-centric strategies that underpinned our revenue growth and brand elevation in the digital landscape. Leading a proficient team, I orchestrated seamless operations to enhance engagement and maximize returns across all digital channels. My expertise was in executing compelling email, SMS, and web campaigns, leveraging precise data analytics to resonate with our target audiences.

Continuously innovating our demand generation strategies through data insights, I ensured they evolved in alignment with market trends and customer preferences, resulting in substantial revenue growth.

In addition to overseeing the sending of hundreds of millions of emails, I built the process for copy handoff between the copy team and CRM team, ensuring seamless collaboration and consistent messaging. Moreover, I handled all CRM integrations, optimizing data flow and streamlining processes to enhance marketing efficiency. I also built the CRM sales workflow for every campaign and major event.

I aligned every aspect of Grant Cardone's marketing operations and demand generation efforts with our bottom-line objectives, propelling us towards sustained success in the digital landscape.

My Highlights:

Recovering a grand total of six million dollars in possible lost revenue in a given year through employing automation.
- Prior to my arrival, Grant Cardone's team was allowing 3,000 expired individuals to have access to a paid product. This gave these customers no incentive to pay the renewal fee. After I audited and initiated the new automated process there was an immediate generation of $108,000 in renewed programs.
I initiated an effort to segment based on engagement and customer behavior immediately increasing the average open rate of 9.2% after 30 days.
Built an original script that cleaned 50,000 emails with common typos at no cost, this was following a demo presented to our company that offered a product with the same outcome at a hefty price.
Garnered over 4,000 responses for a survey effort surrounding our largest annual event in effort to give our company more visibility on what our customers want and think.